Linkedin Algorithm Guide

A few years ago, I broke down the Linkedin algorithm in a series of posts.

Each time I posted, there was more and more curiosity about the algorithm. So today, I'm dishing out my full breakdown of each and every part of the algorithm, AND how that affects you, your posts, and your social media strategy...

LinkedIn is a great place to get your content seen by the right people, but you need to know how the LinkedIn algorithm works to make sure you are maximizing your exposure.

To put it in simple terms, Linkedin measures dozens of factors to predict how relevant your content will be to your audience, and they rank it accordingly. It then pushes your post to a small sample of your audience and waits to see if they engage. Depending on how that first test goes, it then decides whether to push it to more people and continue testing, or to stop showing it in the feed.

In this guide, I break down everything you need to know for Linkedin success.